99 Quna Festival

The 99 Quna Festival, held in Shanghai on September 9, 2026, is a specialized event dedicated to the intersection of artificial intelligence and physical entertainment. Hosted by the Qunabox Group, the festival marks a significant transition for the organization as it moves its proprietary technology from business-to-business marketing services into the public consumer sector. The event serves as a platform to debut interactive technologies that do not require specialized wearable gear.

Visitors to the festival can experience various high-tech attractions, including naked-eye 3D interactive installations and devices capable of generating personalized 3D digital humans in real time. These experiences are powered by the Q-Gen and Q-Sense engines, which allow users to create digital avatars from a single photograph or interact with virtual environments through body movements alone. The technology aims to remove the hardware constraints typically associated with offline immersive entertainment.

A key feature of the festival is its multi-sensory approach, which extends beyond traditional visual and auditory stimuli. The showcased AI interactive terminals are designed to engage sight, hearing, smell, and touch simultaneously, using smart fragrance release and motion capture. This 'Game Reality' concept allows participants to complete story missions and interact with digital characters in a physical space, bridging the gap between online gaming and real-world monetization.