2026 Jiefangbei International Consumption Carnival

Hosted by the Yuzhong District People’s Government, the carnival features four themed campaigns and nearly 100 activities, bringing together hundreds of leading domestic and international brands. A prominent highlight is the ELLE International Golden Street Show, which showcases collections from designers and brands like Michael Kors, ICICLE, and ZHAOYI YU, integrating oriental aesthetics with global fashion trends. The event also includes strategic partnerships aimed at introducing premium fashion resources to the district.

Throughout Jiefangbei Pedestrian Street, three themed exhibition zones, set up from September 24 to 29, display cutting-edge technology gadgets and stylish goods, alongside national pavilions from various countries. The carnival integrates digital experiences with the launch of the Jiefangbei International Consumption Map and the Douyin Mall Stroll Festival, connecting online retail with physical shopping.

Timed to coincide with the Mid-Autumn Festival and National Day holiday period, the carnival offers over RMB 10 million in promotional resources, encouraging visitors to explore new flagship and first-in-city stores. Nearly 30 evening performances, including concerts and stage plays, contribute to the local nighttime economy. The event also marked the release of the Blue Book on the High-Quality Development of Chinese Business Districts.