Entertech, Seoul 2026

The festival offers a wide range of interactive activities, including virtual reality K-pop concerts, AI-assisted music composition tools, and a mock debut process for creating idol characters. K-pop group Fifty Fifty serves as the official ambassador, featuring in a dedicated location-based VR experience. A K-pop showcase on Saturday highlights rising artists from local entertainment agencies, aiming to help them reach international markets through scheduled business meetings.

Gaming and esports form a major part of the schedule, with demonstrations from Blizzard Entertainment, the domestic debut of Sega’s Crazy Taxi, and a Hyundai Motor sim-racing final. Competitive tournaments are also planned for titles such as League of Legends and PUBG. Alongside the public festivities, the SPP International Content Market facilitates business-to-business meetings for companies in the animation, webtoon, and film sectors.

Outdoor programs at the DDP include the Maker Faire Seoul, which showcases 100 booths focused on robotics and AI. Visitors can also enjoy taekwondo displays, busking, and freestyle K-pop dance sessions that do not require registration. While many activities are open to the public, the opening ceremony held on Friday requires advanced online registration.