Busan International Mobility Show

The Busan International Mobility Show is a comprehensive automotive exhibition that highlights the evolving landscape of the global transport industry. Held at BEXCO in the Haeundae District, the event brings together leading vehicle manufacturers and technology firms to display new vehicle models, cutting-edge safety features, and innovative design concepts. It serves as a critical venue for both domestic and international brands to demonstrate their competitiveness in the rapidly changing mobility market.

A focal point of the 2026 exhibition is the unveiling of the eighth-generation Hyundai Avante, which features its first full redesign in six years. This new iteration of the compact sedan showcases significant updates to exterior styling and the integration of an AI-powered infotainment system, reflecting a broader industry trend toward artificial intelligence and enhanced digital user experiences.

In addition to traditional manufacturers, the show features a significant presence from international electric vehicle makers, including brands like BYD. The exhibition emphasizes the transition toward electric power, featuring advanced battery technology, intelligent driving assistance systems, and digital cockpits that cater to modern consumer preferences for high-tech, connected driving experiences.