Spider-Man: Brand New Day X Seoul Sky

This special summer event, "Spider-Man: Brand New Day X Seoul Sky," transforms Seoul Sky at Lotte World Tower into a Spider-Man themed experience. The program, which started on July 17 and concludes on August 31, 2026, aims to engage fans with a variety of themed installations and activities.

Key attractions include themed exhibitions and photo zones located throughout the visitor route, specifically at the entrance area, media exhibition zone, Sky Shuttle waiting area, and a photo zone on the 121st floor. A highlight of the event is the Sky Bridge Tour, an outdoor attraction allowing guests to walk across an 11-meter bridge 541 meters above the ground while wearing Spider-Man-inspired safety gear. This limited seasonal experience is available via same-day reservations and accommodates only four participants daily.

In addition to the interactive experiences, Seoul Sky offers exclusive, limited-edition merchandise developed in collaboration with Sony Pictures and Walt Disney Company Korea. These products, which include acrylic poster magnets, mouse pads, metal key rings, keycap key rings, and sticker packs featuring Spider-Man designs, can be purchased at the Seoul Sky Shop on the 121st floor and a dedicated collaboration store in the basement level, which also sells other Marvel character goods. The event creates a unique connection between the film's skyscraper action and Seoul Sky's panoramic urban views.