Adom Dwada

Adom Dwada is a vibrant community engagement and market activation event organized by Adom Brands, taking place at Dome Market in Dome, Ghana. The event is scheduled for Friday, August 14, 2026, commencing at 6:00 a.m. Following a successful previous edition at Rawlings Park, this initiative transforms the market into a dynamic hub of information, entertainment, and dialogue.

The event offers various public activities, including live broadcasts from Adom TV's Badwam and Adom FM's mid-morning show, providing a platform for local voices and experiences. Attendees can benefit from free health screenings and complimentary therapeutic massages courtesy of First Love Therapeutic Massage. Adom personalities engage audiences through insightful discussions, interactive segments, and entertainment, covering topics from sports to health tips.

A core purpose of Adom Dwada is to amplify the voices of traders, allowing them to share the realities of doing business in Ghana's markets. Discussions have included concerns about schools selling uniforms directly to parents, slow business seasons, interactions with city enforcement, and challenges in accessing affordable financing. The initiative fosters dialogue on issues affecting local communities and connects citizens with important conversations, featuring brand activations from partners like LaVonce and Samara Company Limited.