SV Ongoing

World Tourism Day Official Celebration

World Tourism Day is an annual international event led by UN Tourism to highlight the sector's socio-cultural and economic contributions. The 2026 official global celebration is hosted in San Salvador, El Salvador, centering on the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism."

Date
Sep 26-27, 2026
Location
Republic of El Salvador
Status
Ongoing
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World Tourism Day Official Celebration

Event summary

Highlights

  • Official 2026 theme: Digital Agenda and Artificial Intelligence to Redesign Tourism
  • Live demonstrations of AI applications in the tourism sector
  • Global gathering of UN Tourism officials and international ministers in San Salvador
  • Focus on using digital tools to enhance inclusive economic growth
The 2026 global program brings together international tourism leaders, government ministers, and industry stakeholders to explore the transformative role of technology in travel. The event features live demonstrations of artificial intelligence tools, showcasing how they can enhance destination management, business operations, and traveler decision-making. Discussions aim to establish a unified sector position on digital innovation while prioritizing inclusivity and sustainable growth.

While nations worldwide hold independent festivities, San Salvador serves as the primary hub for the official UN Tourism agenda. The two-day schedule includes high-level meetings, exhibitions, and educational activities designed to promote cultural heritage preservation and foster global understanding. The 2026 celebration specifically addresses how technology can create smarter and more convenient experiences for travelers and workers alike.

Practical details

Before attending

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Sources and further information

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Location map

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