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Texas Sounds International Country Music Awards festival

The Texas Sounds International Country Music Awards festival is a four-day competitive event held in Marshall, Texas, showcasing country music artists from around the world. Scheduled for late September through early October 2026, the festival features over 20 performers from 16 nations competing for awards and international prestige.

Date
Sep 30 - Oct 3, 2026
Location
Marshall
Status
Starts today
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Texas Sounds International Country Music Awards festival

Event summary

Highlights

  • 22 musical acts representing 16 different nations
  • International kickoff ceremony at Telegraph Park with a global flag processional
  • Evening performance sets at Memorial City Hall Performance Center
  • Competitive format often referred to by fans as the Olympics of Country Music
Produced by the nonprofit East Texas Performing Arts, the festival marks its 13th year overall and its fifth year in Marshall. The event begins with a public kickoff and welcoming reception at Telegraph Park on Wednesday, September 30. This opening ceremony includes a flag display by local JROTC members representing the nations of participating artists and features outdoor music. The kickoff event is free and open to the public.

Main competition performances take place from Thursday through Saturday at the Memorial City Hall Performance Center. Each night, a selection of international acts performs approximately 20-minute sets, supported by the Alamo Country Band house group. The festival functions as a cultural hub, drawing global audiences and fostering musical collaborations among artists from diverse backgrounds such as Norway, Ireland, Canada, and Italy.

Practical details

Location described by the source
Memorial City Hall Performance Center
marshallnewsmessenger.com
Area for browsing nearby events
Marshall
Organizer — source statement
The festival, produced by the nonprofit East Texas Performing Arts
marshallnewsmessenger.com

Before attending

Check the sources below for current opening times, admission prices and registration requirements. A date range does not mean the event runs continuously or that admission is free.

Sources and further information

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Location map

Approximate area only; exact venue coordinates are not confirmed.

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