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Jaÿ-Z 30 (New York City Celebrations)

Jaÿ-Z 30 was a New York City celebration running from June 25 to July 12, 2026, marking 30 years since the release of Jay-Z’s debut album “Reasonable Doubt.” The program included anniversary pop-ups in Manhattan and Brooklyn, exclusive merchandise and multimedia displays, followed by three concerts at Yankee Stadium.

Date
Jun 25 - Jul 12, 2026
Location
New York City
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Jaÿ-Z 30 (New York City Celebrations)

Event summary

Highlights

  • 30th anniversary celebration of “Reasonable Doubt”
  • Pop-up experiences at Bowery Station and Smack Mellon
  • Music-video screenings, memorabilia and Jay-Z artwork
  • Limited-edition vinyl, cassettes, CDs and apparel
Jaÿ-Z 30 took place across New York City from June 25 to July 12, 2026, commemorating the 30th anniversary of “Reasonable Doubt” and Jay-Z’s wider career. Roc Nation organized pop-up experiences at Bowery Station in Manhattan and Smack Mellon in Brooklyn, alongside city tributes such as customized subway materials and library cards.

The Bowery Station installation used converted train cars for music-video screenings, memorabilia, artwork and anniversary merchandise. The Brooklyn pop-up featured photographs, art displays, DJ sets and limited-edition music formats and apparel. Bowery Station operated on June 25 and 26, while the Smack Mellon location remained open through July 8.

The New York program concluded with three concerts at Yankee Stadium from July 10 to 12. According to the second source, the final show started several hours late after a reported security incident led to a temporary lockdown, and it included surprise appearances and performances by prominent guest artists.

Practical details

Location described by the source
Yankee Stadium
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New York City

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