Northern Fruit Connect 2026

The Northern Fruit Connect 2026 is an agricultural expo hosted in Chiang Rai, Thailand, running from July 27 to July 30, 2026. The event takes place at Lan Mueang Market in the San Sai area and is designed to connect local farmers from eight northern Thai provinces with global buyers, enhancing crop sales and agricultural standards.

Organized by Thailand's Ministry of Agriculture, the expo brings together farmers, cooperative groups, and private businesses. Visitors can purchase fresh fruits directly from local growers, enjoy live stage shows, and participate in daily fun activities. A key highlight includes special "Golden Minute" discount deals starting at 5:00 PM daily. Business matching sessions are also a central feature, enabling farmers to sell directly to large export companies.

The expo supports the government's market-led policy, aiming to help farmers meet global export standards, particularly for high-demand markets like Japan. It seeks to build a robust regional supply chain and increase foreign exports by training farmers to meet strict quality rules and promoting crops that meet import demands.