Borneo-Japan NewTrends Trade Expo 2026

Name: Borneo-Japan NewTrends Trade Expo 2026
Start: 2026-08-15
End: 2026-08-16
Location: Kuching

The Borneo-Japan NewTrends Trade Expo 2026 is an inaugural two-day event in Kuching that blends Japanese pop culture with regional business networking. Held at The Everly Lhesson, the expo focuses on the creative industry, digital economy, and fostering international partnerships through forums, business matching, and cultural showcases.

Date: Aug 15-16, 2026
Location: Kuching

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Event summary

Highlights

Special appearance by internationally renowned cosplayer and Tokyo Tourism Ambassador Hakken
Forums focusing on animation, AI, and digital economy opportunities
Dedicated business matching sessions for Sarawak SMEs and Japanese partners
Inaugural cultural exchange event supported by Kuching South City Council

The Borneo-Japan NewTrends Trade Expo (BJNT) 2026 serves as a major cultural and economic bridge between Sarawak and Japan. Taking place in mid-August at The Everly Lhesson Kuching, the inaugural event is designed to boost the city's appeal to youth while creating tangible opportunities for local entrepreneurs and artists. The program features a diverse range of activities, from business matching sessions for small and medium enterprises to specialized forums on artificial intelligence, animation, and intellectual property.

Beyond its commercial focus, the expo is a significant celebration of Japanese pop culture. A major highlight is the appearance of world-renowned cosplayer Hakken, who serves as a Tokyo Tourism Ambassador. This focus on the creative industry aims to attract students, tech enthusiasts, and anime fans, positioning Kuching as a hub for international creative exchange. Admission is ticketed, with options for general entry or VIP passes that include priority access and exclusive event privileges.

Practical details

Location described by the source: The Everly Lhesson Kuching; dayakdaily.com
Area for browsing nearby events: Kuching

Before attending

Check the sources below for current opening times, admission prices and registration requirements. A date range does not mean the event runs continuously or that admission is free.