Uwajima Ushioni Festival

Name: Uwajima Ushioni Festival
Start: 2026-07-21
End: 2026-07-24
Location: Uwajima

The Uwajima Ushioni Festival is a prominent summer celebration in Ehime Prefecture. This traditional event is famous for its massive "ushioni" (ox-demon) figures that are paraded through the city streets to drive away malevolent spirits.

Date: Jul 21-24, 2026
Location: Uwajima

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Event summary

Highlights

Parade of massive ushioni (ox-demon) floats
Four days of traditional summer festivities in Uwajima
Cultural street processions and regional performances

Taking place from July 21 to July 24, 2026, the Uwajima Ushioni Festival is a cornerstone of the cultural calendar in Uwajima City. The event is characterized by the presence of "ushioni," or ox-demons, which are large floats featuring long, flexible necks and frightening faces. These figures are maneuvered through the thoroughfares by local participants, creating a dramatic and energetic atmosphere.

This multi-day festival represents a significant regional tradition in Shikoku. In addition to the iconic ox-demon processions, the event typically serves as a major gathering for the local community, showcasing regional heritage through various street performances and traditional rituals. It is a free public event that attracts many spectators interested in unique Japanese folklore and lively summer parades.

Practical details

Location described by the source: Uwajima; en.japantravel.com
Area for browsing nearby events: Uwajima

Before attending

Check the sources below for current opening times, admission prices and registration requirements. A date range does not mean the event runs continuously or that admission is free.