JP

Uono River Ayu Festival

The Uono River Ayu Festival is an annual celebration of ayu (sweet fish) held in Muikamachi, Niigata. It features freshly grilled ayu, ice-cold beer, and diverse festival foods, along with games for children, providing a lively summer experience on the Uono riverbank.

Date
Aug 22, 2026
Location
Muikamachi
+ Add ICS
Uono River Ayu Festival

Event summary

Highlights

  • Enjoy skewered, grilled ayu (sweet fish)
  • Ice-cold beer
  • Variety of festival foods
  • Games and activities for children
Scheduled for August 22, 2026, the Uono River Ayu Festival is hosted on the Uono riverbank, specifically by the Sakato Bridge in Muikamachi, Niigata Prefecture, Japan. The Uono River, a tributary of the Shinano River, is well-known for its abundant ayu, also called sweet fish. The festival highlights these fish, prepared traditionally by skewering, salting, and grilling, a method considered to bring out their best flavor.

Attendees can savor the freshly grilled ayu with refreshing ice-cold beer, an ideal combination for the Japanese summer. In addition to the fish and beer, the event offers a variety of other festival foods and games designed for children, ensuring entertainment for all ages. The festival typically operates from 11:00 AM to 9:00 PM (21:00) and is easily accessible, approximately a ten-minute walk from JR Muikamachi Station. An estimated cost of ¥3,500 is mentioned in the source, which may relate to general participation or specific offerings at the event.

Practical details

Location described by the source
Uono riverbank by the Sakato Bridge
en.japantravel.com
Area for browsing nearby events
Muikamachi

Before attending

Check the sources below for current opening times, admission prices and registration requirements. A date range does not mean the event runs continuously or that admission is free.

Sources and further information

Check these references for event announcements and updates before attending.

Location map

Approximate area only; exact venue coordinates are not confirmed.

Keep exploring

Use this event as a starting point for nearby places, matching topics, and calendar paths.

Similar events

More events connected by topic, style, or cultural theme.

View all
新潟市 calendar Open local events and dates. More in 新潟県 Browse the wider area. Food Festival events Follow this theme across the calendar. Japan calendar Browse the national event calendar.