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BeautiFUL 2026 – Fair of Cosmetics, Beauty, Health, and Wellness

BeautiFUL 2026 is a significant regional fair in Sarajevo dedicated to the beauty, health, and wellness sectors. Held at Hotel Hills, this two-day international event features over 100 exhibitors and 300 brands, showcasing the latest innovations in cosmetics, skincare, and professional salon equipment.

Date
Sep 12-13, 2026
Location
Sarajevo
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BeautiFUL 2026 – Fair of Cosmetics, Beauty, Health, and Wellness

Event summary

Highlights

  • Over 100 exhibitors and 300 brands represented
  • Beyond Blonde Masterclass on September 13
  • Free admission for general visitors
  • Focus on sustainable cosmetics and digital industry trends
The sixth edition of the BeautiFUL fair serves as a comprehensive platform for industry professionals and the general public to explore current beauty trends and business opportunities. The exhibition covers a wide range of categories, including professional hair care, wellness technology, perfumes, and sustainable cosmetics. Attendees can participate in live demonstrations, educational sessions, and promotional activities, while professionals can network with regional distributors and manufacturers.

A key highlight of the 2026 program is the 'Beyond Blonde Masterclass' scheduled for September 13th. This specialized training focuses on advanced hair lightening techniques and professional salon formulas. While general entry to the fair is free for visitors, specific educational workshops like the masterclass may require a separate registration fee and pre-enrollment.

Practical details

Before attending

Check the sources below for current opening times, admission prices and registration requirements. A date range does not mean the event runs continuously or that admission is free.

Sources and further information

Check these references for event announcements and updates before attending.

Location map

Approximate area only; exact venue coordinates are not confirmed.

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