2026 K-Premium Products Fair

The 2026 K-Premium Products Fair is scheduled from September 29 to October 1 at the InterContinental Dubai Festival City. This event marks COEX's first exhibition in Dubai and its inaugural show in the Middle East, strategically designed to assist promising Korean small and medium-sized enterprises (SMEs) in penetrating the Middle Eastern market and broadening their export channels.

The fair will feature 50 Korean consumer-goods companies showcasing products across diverse categories, including beauty and fashion, living and interior, food and beverages, and other consumer items. A central component of the event is a one-on-one export consultation program, which connects participating Korean businesses directly with distributors and purchasing representatives from major retail networks across the Gulf Cooperation Council (GCC) markets, including the UAE, Saudi Arabia, and Qatar. COEX leverages its extensive global buyer network and local agents to pre-match companies with suitable buyers based on their product portfolios and specific export requirements.

In addition to direct consultations, the fair offers an offline local product showcase and an online sales program. Products from the participating brands will be displayed to local consumers at prominent retail facilities in Dubai both before and after the event. Following the physical exhibition, COEX will continue to facilitate cross-border trade (CBT) online sales for approximately two months, providing participating companies with further opportunities to gauge consumer interest and market potential in the region.